Mass Communication in Master of Business Administration (MBA)

Period of study : 2 years

Medium : English

About the Course

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. Channels of communication include broadcast television, radio, social media, and print. Mass Communication is a combination of print media, reporting, advertising, communication research and copy writing.

Objective

  1. Integrating professional and creative approaches to the study and practice of media and communication.

  2. To promote, nurture and develop independent thinking, creative, effective and responsible communicators and managers in different media.

  3. To keep students abreast with the growth of media trends, style and presentation.

  4. Incorporating theoretical and practical modules to mold students into hardcore professionals.

Curriculum

Semester 1
  1. 1. Modern Business Organization and Management
  2. 2. Global Business Environment & Economics
  3. 3. Accounting & Financial Management
  4. 4. HR & OB
  5. 5. Business & Corporate Law
Semester 2
  1. 1. Business Research Methodology
  2. 2. Modern Marketing Management
  3. 3. Information Technology for Business
  4. 4. Production Operations & SCM
  5. 5. Business Communication Skills
Semester 3
  1. 1. Business Policies & Strategic Management
  2. 2. Consumer Behaviour
  3. 3. Entrepreneurship & Innovation Management
  4. 4. Fundamentals Of Mass Communication
  5. 4. Media Law And Regulations
Semester 4
  1. 1. Advertising And Public Relations
  2. 2. Business Ethics & Corporate Governance
  3. 3. Communication and Media
  4. 4. New Age Media
  5. 5. Project Work

Eligibility

  1. Any Graduate.

Fees

Programme Fee Total Fees
Lumsum 62,400 62,400
on Admission 20,400 20,400
Within 6 Months after Admission 18,000 18,000
Within 12 Months after Admission 18,000 18,000
Within 18 Months after Admission 18,000 18,000

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