Marketing Management in Master of Business Administration (MBA)

Period of study : 2 years

Medium : English

About the Course

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

  1. To provide intensive theoretical and practical knowledge of marketing management.

  2. To develop understanding the core managerial principles.

  3. To hone students critical thinking and analytical skills.

  4. To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Curriculum

Semester 1
  1. 1. Modern Business Organization and Management
  2. 2. Global Business Environment & Economics
  3. 3. Accounting & Financial Management
  4. 4. HR & OB
  5. 5. Business & Corporate Law
Semester 2
  1. 1. Business Research Methodology
  2. 2. Modern Marketing Management
  3. 3. Information Technology for Business
  4. 4. Production Operations & SCM
  5. 5. Business Communication Skills
Semester 3
  1. 1. Business Policies & Strategic Management
  2. 2. Consumer Behaviour
  3. 3. Entrepreneurship & Innovation Management
  4. 4. Fundamentals Of Advertising
  5. 5. Team Building And Leadership
Semester 4
  1. 1. Business Ethics & Corporate Governance
  2. 2. Fundamentals Of Global Business Management
  3. 3. International Marketing Strategy
  4. 4. Project Work
  5. 5. Strategic Marketing Management

Eligibility

  1. Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  2. Duration Minimum- 2 years Maximum- 4 years

Fees

Programme Fee Total Fees
Lumsum 62,400 62,400
on Admission 20,400 20,400
Within 6 Months after Admission 18,000 18,000
Within 12 Months after Admission 18,000 18,000
Within 18 Months after Admission 18,000 18,000

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