International Marketing in Master of Business Administration

Period of study : 2 years

Medium : English

About the Course

An MBA in International Marketing, covers the basic fundamental approach of understanding market situation, consumer behavior, competitors and product portfolios from an international perspective. Currently the international business environment is undergoing a series of far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands manager's with new and different patterns of thinking, skills and behavior.

Objective

  1. To equip students’ with the necessary tools, skills and mindset required to become an effective international marketer.

  2. To develop students with critical thinking and competencies for proper identification, analysis and problem solving required in the development of international marketing strategies.

  3. To help students acquire high level expertise in strategic business and commercial competencies needed for an international context.

  4. Understand consumer behavior in the international marketing.

  5. Understand the impact of international economic, social & political relationships in the corporate world.

Curriculum

Semester 1
  1. 1. Modern Business Organization and Management
  2. 2. Global Business Environment & Economics
  3. 3. Accounting & Financial Management
  4. 4. HR & OB
  5. 5. Business & Corporate Law
Semester 2
  1. 1. Business Research Methodology
  2. 2. Modern Marketing Management
  3. 3. Information Technology for Business
  4. 4. Production Operations & SCM
  5. 5. Business Communication Skills
Semester 3
  1. 1. Business Policies & Strategic Management
  2. 2. Entrepreneurship & Innovation Management
  3. 3. Fundamentals Of Global Business Management
  4. 4. International Marketing Strategy
  5. 5. Strategic Marketing Management
Semester 4
  1. 1. Business Ethics & Corporate Governance
  2. 2. Export Financing & Foreign Exchange Management
  3. 3. Export Import Procedures And Documents
  4. 4. Export Marketing Promotion
  5. 5. Project Work

Eligibility

  1. Any Graduate.

Fees

Programme Fee Total Fees
Lumsum 62,400 62,400
on Admission 20,400 20,400
Within 6 Months after Admission 18,000 18,000
Within 12 Months after Admission 18,000 18,000
Within 18 Months after Admission 18,000 18,000

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