About the Course

MBA in e-commerce marketing and management is growing in popularity with the boom in online businesses and e-entrepreneurship. Today, online business presence has become an absolute requirement for the success of any business. E-commerce Marketing & Management is a rapidly growing field for those considering to pursue an MBA.

Objective

Understand and manage people, technologies and organizations that underlines e-business.
Understand new technologies and processes of e-business infrastructure.
Develop, test, maintain and measure e-commerce strategies, processes and applications for an organization development.
Comprehensive understanding of technical and managerial aspects of e-business.
Manage and control e-commerce risks and security.

Curriculum

Semester 1

1. Modern Business Organization and Management
2. Global Business Environment & Economics
3. Accounting & Financial Management
4. HR & OB
5. Business & Corporate Law

Semester 2

1. Business Research Methodology
2. Modern Marketing Management
3. Information Technology for Business
4. Production Operations & SCM
5. Business Communication Skills

Semester 3

1. Business Policies & Strategic Management
2. Consumer Behaviour
3. Entrepreneurship & Innovation Management
4. Information Technology & Retailing
5. Strategic Marketing Management

Semester 4

1. Business Ethics & Corporate Governance
2. E-Business Communication & Network Security
3. E-Commerce
4. Project Work

Eligibility

Any Graduate.

Fees

	Programme Fee	Total Fees
Lumsum	62,400	62,400
on Admission	20,400	20,400
Within 6 Months after Admission	18,000	18,000
Within 12 Months after Admission	18,000	18,000
Within 18 Months after Admission	18,000	18,000

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E - Commerce Marketing and Management in Master of Business Administration (MBA)