The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.

1. Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.

2. Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.

3. To provide a comprehensive insight of integrated marketing communications and consumer behavior.

4. Focus on both theoretical concepts and practical digital marketing skills

5. To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.

Semester 1

1. 1. Modern Business Organization and Management
2. 2. Global Business Environment & Economics
3. 3. Accounting & Financial Management
4. 4. HR & OB
5. 5. Business & Corporate Law

Semester 2

1. 1. Business Research Methodology
2. 2. Modern Marketing Management
3. 3. Information Technology for Business
4. 4. Production Operations & SCM
5. 5. Business Communication Skills

1. Any Graduate.