Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market.

1. To give students an understanding of communication, advertising and marketing strategies.

2. To develop the perspective and skills necessary to pursue careers in the branding and advertising.

3. To expose students’ to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.

4. To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.

5. To structure, fundamental core management concepts and principles.

6. The program highlights different aspects of emerging market, advertising and creative component of brand building.

Semester 1

1. 1. Modern Business Organization and Management
2. 2. Global Business Environment & Economics
3. 3. Accounting & Financial Management
4. 4. HR & OB
5. 5. Business & Corporate Law

Semester 2

1. 1. Business Research Methodology
2. 2. Modern Marketing Management
3. 3. Information Technology for Business
4. 4. Production Operations & SCM
5. 5. Business Communication Skills

1. Any Graduate.